As inflation continues to rise and travelers face higher airfares and hotel rates, consumers and corporations alike are constantly seeking ways to alleviate the escalating travel expenses. By building a consistent, personalized profile of your customers, it becomes increasingly easier to market to them from an operational standpoint and therefore boost loyalty and revenue. Learn how Radisson Hotel Group is building a solid data foundation through MDM to drive customer satisfaction, remove operational inefficiencies, and drive better conversion rates.