Eager to secure executive backing for a new MDM investment or expansion? Join this session to uncover methods to quantify and convey the business impact of your data investments within your organization. We will dive into how Shiseido wields their trusted data foundation for groundbreaking digital consumer and partner engagements, alongside evolving its analytics solutions. Join us for a session that provides concrete examples of data-driven customer relationship management and KPIs that reinforce MDM's value.