When Signet Jewelers began its transformation in 2019, the question was - will customers buy fine jewelry online? Today the answer is an absolute “yes.” Signet, the world’s largest retailer of diamond jewelry, believes Connected Commerce is the future of retail. It has worked to create a seamless shopping experience, enabling consumers to engage wherever, whenever and however they want. In this session, you’ll learn how the company is driving growth through Connected Commerce, combining human interaction with interactive tech experiences.